One of the founders' ideas were to put the messaging out across like a tweeting. He thought of bringing the Japanese HAIKU into it to express WABI-SABI.
Not only the case of Twitter, or Steve Jobs of Apple trying to perfect and Zen-mind and the soul/spirit into the product, as well as the president of EBAY is a big fan of Japan trying to integrate Japan into the site, but combining technologies and services with the Japanese concepts and culture into products and services are becoming more more glocal trends nowadays.
Hotels from YOTEL are really packed with all of the great stuffs that the hotels in Japan offers. The retail products that are Japanese quality brought by Seymourpowell is also impressive. Taste wise, IvanRamen and Ganso in NYC are trained in Japan and very high quality noodle delights. Health foods and Japanese grocery-wise, WholeFoods and others did it in American-way but greatly to bring the healthy foods to the market.
Although there are many more examples, but the funny thing is that all of these non-Japanese new business people and entrepreneurs are incorporating the Japanese and better translated than when the original Japanese people doing them.
What's next? People really are starved for the real and authentic Japan! We are trying and going on a long journey to designing and integrating the authentic Japan and the OMOTENASHI soul as a core module, an Operating System, of any products/services bringing into the market. Platform creation is next and we Japanese must also get involved to do these to bring the best of Japan to the world. We would need the best of the best business development, sales, distribution, logistics/warehousing to support team in the platform in the USA. Thank you.
そして、面白いのはグローバルレベルで海外の人たちがそれらを手掛けているということです。 是非、なんちゃってジャパンになる前に、オーセンティック・ジャパンを普及させていきたいものです。 我々、日本人たちも少しは世界へ向けたジャパンビジネスに参画しなければ。